Raquel Ware's profile

The Diverge Collection

Raquel Ware
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CREATIVE DIRECTOR | DESIGNER | PHOTOGRAPHER

DIVERGE — Be different. Be confident (Editorial)

"Your mind is your strongest weapon and fashion is your armour" -Raquel Ware

Back in 2016, 4Divergence launched its first fashion campaign called The Diverge Collection.  The project explored 3D printing technology, fashion and editorial photography. In this context, Raquel used fashion to sell a concept, rather than functional attire.

Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Up close and personal to the detail behind The Diverge Collection. 
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Digital conceptual illustration to inspire the photoshoot and mood.
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Finess, power and action conveyed in a single image. True proof that The Diverge Collection is about maximising movement.
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Lights, camera, action. The story unfolds ... 

Full body display of fashion garments, 3D printed armour and conceptual styling.
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Emotive imagery to shock, confused and intrigue viewers into the Diverge Story.
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Silver 3D printed jewellery representing female body armour.
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
Fashion Photography design Creative Director Fashion Designer Advertising campaign 3d printing Technology Art Director
The Diverge Collection
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Raquel Ware's profile

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Raquel Ware's profile
Sydney, Australia

The Diverge Collection

The Diverge Collection gives women the power to be different. Essentially, confidence and action-driven imagery is the heart and soul behind this Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives